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Management of Direct Sales and Wine Clubs
Wine Club Management
Objective: To manage your ongoing Wine Club program, providing continuity in marketing, customer service and sales
Ongoing Program Management
- Maintenance of customer database and Wine Club
- Order Processing
- Coordination of fulfillment for direct sales
- Management of wine inventory and allocations for Wine Club and Direct Sales
Customer Service
- Management of customer service email
- Phone support for customer service
Compliance Reporting
- Monthly sales reporting for compliance
- Preparation of monthly integration with ShipCompliant and other online compliance software
Printed Materials
- Development of printed materials including Wine Club newsletters and direct mail pieces
Reporting
- Preparation of Monthly Wine Club and Direct Sales Reports, with prior month and year comparisons
- Statistic reporting on online visits and sales; email campaign tracking
Allocation Release Management
Objective: Designed for the smaller winery with limited production wines, this program manages your ongoing allocated release program, providing continuity in marketing, customer service and sales.
Ongoing Program Management
- Maintenance of customer database
- Order Processing
- Coordination of fulfillment for direct sales
- Management of wine inventory and allocations
Customer Service
- Management of customer service email
- Phone support for customer service
Compliance Reporting
- Monthly sales reporting for compliance
- Preparation of monthly integration with ShipCompliant and other online compliance software
Printed Materials
- Development of printed materials including fact sheets, newsletters and direct mail pieces
Reporting
- Preparation of Monthly Direct Sales Reports, with prior month and year comparisons
- Statistic reporting on online visits and sales; email campaign tracking
Social Media Management
Objective: To successfully develop and maintain ongoing engagement with your customers using Social Media
Profile Management
- Work with management to identify and create profiles for the major Social Media outlets
- Provide ongoin management of social media accounts, working closely with owners and management to successfully promote engagement and sales
Reporting
- Provide monthly reporting on the results on the social media outreach, including increase in customer interaction and sales
Contact us for a free initial consultation - wdms@winedirectmarketing.com or 707-738-1301.
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