Karen has worked in the wine industry for over 20 years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and eCommerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business. A graduate of the University of Colorado, Boulder with a degree in English and History and graduate studies in Technical Writing, Karen's earlier career focused on non-profit management and fund-development. Karen is a member of the University of Colorado Directors Club and has been a volunteer on the Steering Committee for the annual Direct to Consumer Wine Symposium for the past several years. She has also been an organizer for the Wine Bloggers Conference and the Wine Marketing & Tourism Conference.
Trish Williams worked in the technology sector for over five years before switching to the wine industry in 2004. She holds a CompTIA A+ certification, as well as a strong background in computer networking and Cisco routers and products. Trish also has over 20 years of experience in administrative, computer, marketing and customer support.